7 Days to Ultra Coach
Seven consecutive days. One live build-along per day. Plan it, build the software that runs it, practice the call that fills it, and practice the coaching that delivers it — screen shared, nothing assumed, with open seats on stage.
Sterling goes live inside Ultra Skool and works through the full process of building a vagus nerve coaching practice from wherever you are today: planning it (Day 1), building the software that runs it (Days 2–3, Ultra Software), practicing the sales call that fills it (Days 4–5, Ultra Sales), and practicing the coaching call that delivers it (Days 6–7, Ultra Coaching). Not a webinar. A build-along. You bring the coaching. The lab brings the systems.
Start Your 7-Day Free TrialSeven Days, Four Classrooms
Plan it, build it, sell it, coach it. One live session every day at 11:00 AM Pacific / 2:00 PM Eastern, inside the Ultra Skool community. Every session is recorded — but the stage seats only exist live.
🚪 Day 1 · Mon, Jul 20
Work Backwards From Your Goal
Before we build a single system, we answer three questions in order: what kind of coach do you want to be, what should the practice pay you, and what has to be true between today and that number. Goal → roster size → hours of invisible work → the systems that absorb them.
Reserve Your Seat
🔨 Day 2 · Tue, Jul 21
Google Foundations, Click by Click
Today we build. Screen shared, nothing assumed: the dedicated business account locked down, the Drive skeleton, the first check-in Form wired to its Sheet, and Apps Script opened — the place your first AI employee will live. Including the authorization screens where most non-technical people bail.
Reserve Your Seat
🔨 Day 3 · Wed, Jul 22
Build the Monday Briefing Live
Your first AI employee, end to end. A 60-second weekly check-in feeds your Sheet; a scheduled script reads every number and every word; Monday at 6 AM you get one email summarizing every client — plus a RED FLAGS section naming who is quietly slipping, in their own words. AI drafts, coach sends.
Reserve Your Seat
📈 Day 4 · Thu, Jul 23
Anatomy of a Coaching Sales Call
A full call demonstrated line by line, built on four questions: what's the problem, what's your current status, what have you tried, what worked even a little. Then amplify what works, remove what doesn't, modify what's close. The offer arrives at the end as a prescription, not a pitch.
Reserve Your Seat
📈 Day 5 · Fri, Jul 24
Practice the Call, Live on Stage
Yesterday you watched the anatomy. Today you run it. Seats open on stage: you and Sterling working the same four-question diagnostic on a real scenario, with feedback in the moment, in a room where mistakes are free. You leave with a call structure written in your own words.
Reserve Your Seat
🧠 Day 6 · Sat, Jul 25
What a Real Coaching Call Looks Like
A real coaching call demonstrated live — unscripted and signal-led, opening from the client's own data: their check-in words, their trend, the thing the Monday Briefing flagged. Then triage in action: which signals get a call, which get a text, which get a program adjustment, which get watchful waiting.
Reserve Your Seat
🧠 Day 7 · Sun, Jul 26
Coach Live on Stage With Sterling
Final day — today you coach. Run a real segment of a coaching call with a live partner, using everything from the week: the diagnostic structure, the signal-led opening, the triage judgment underneath. Then we close the loop on the full stack: plan, build, sell, coach. The lab doesn't stop.
Reserve Your SeatYou bring the coaching. The lab brings the systems.
The Ultra Skool free trial is seven days. The event is seven days. Attend everything, build everything, then decide.
Start Your 7-Day Free Trial